Simple, but often overlooked:
In your contact form only ask for the information necessary tm net hotspot internet radio broadcast the first contact.
How internet work this be such an issue in a tm streamyx promotion of otherwise intelligent educated people? How can this be so overlooked among members of an elite class of web usability experts?
Every one of us who has ever been to a new doctor has had to fill out the pile of forms required to gain broadband internet provider The "insurance forms", the "medical history form", "family medical history form", the "how are you feeling today form" - didn't some of it seem a little extraneous? Do you think that we filled out all of those forms because we're really interested in the doctor knowing everything they want to know about us? No. We do it because we have to.
The people on your landing page don't have to.
The people on your landing page don't have to. How arrogant internet domain name registration it to treat them like they're in the doctors office and have to fill out 12 fields for the privilege of learning more about our products or services? Don't do it. Put yourself in their shoes. Make it easy for them. Worst of all is probably the "how much money have you got" drop down menu. Don't get me wrong, there are some situations when this is effective, and it is important to qualify your leads before they get to the sales team. But are you qualifying them as having money or as willing to waste their time filling out a big useless form?
Permission Marketing
Part of the challenge is the lack of understanding of the permission based marketing model. I find that somehow this information is not making it into the stream of common web development knowledge. The reason you can ask for only the information necessary to make the first contact is because you're going to earn permission to market to them. You're going to earn permission to sell them.
Once they have introduced kuala lumpur package to you as a qualified buyer it becomes your job to provide valuable information that will help them to solve their problem using your product or service. To start this process all it takes is the ability to contact them again in the manner that they want to be contacted. Are you going to make first contact through their physical address? How often will you ever contact them through their physical address? If they become a customer won't you inevitably get all of the information you need?
Test Everything
The wonderful thing about the web is that everything can be tested. And don't get me wrong, if you test your long 12 field contact form vs. a 4 field contact form and find that the former performs better then by all means stick with it. If such is not the case then at least consider making a change on a temporary basis to see if your conversion rates might improve. My recommendation is to begin with a small form and test adding a field to see if it affects conversion rate rather than beginning with a huge form and testing the removal of one field.
Always Be Learning
To learn more about how effective conversion architecture can take your online marketing efforts to the next level feel please request a Free 30 Minute Assessment at http://www.AtlantaClickAdvisor.com
My name is Eric Werner and I specialize in developing marketing approaches that have a great return on investment. Look forward to hearing from you!
